Research

Guo, Yuqi, Ceren Şahin, Anna Paley, and Robert W. Smith, “The Warm Glow Cools Off Lay Theory and Its Implications for Ethical Product Preferences,” invited for 2nd round review at Journal of Consumer Research.
Guo, Yuqi and Karen Page Winterich, “Unexpectedly Ethical: Price Shapes the Effect of Ethical Attributes as a Quality Signal,” in preparation for submission to Journal of Marketing.
Smith, Robert W., John P. Costello, Yuqi Guo, and Alixandra Barasch, “Donate Your Work: A Practical Solution for Charities to Increase Donor Responsiveness,” under 3rd round review at Journal of Marketing.
Guo, Yuqi, David J. Hardisty, and Jen Park, “Go Fast or Go Green? How and Why Green Attributes Affect Consumer Preferences for Delivery Speed,” in preparation for submission, ten studies conducted.
Mrkva, Kellen, Yuqi Guo, and Robert W. Smith, “Reconciling Mere Exposure and Hedonic Adaptation,” in preparation for submission, four studies conducted including a secondary dataset from Spotify.

Guo, Yuqi, Robert W. Smith, and Anna Paley, “Finding Meaning Beyond Oneself: Pursuit of Meaning Boosts Prosocial Behaviors Differentially,” four studies conducted.
Guo, Yuqi and Niels Van de Ven, “Coping with Envy: Unique Consequences of Suppressing Envy,” three studies conducted.
Williams, Lawrence, …, Yuqi Guo, …, “Building the Field We Want: The SOAR Framework,” research in progress.
Szaszi, Barnabas, …, Yuqi Guo, …, “Global Happiness Mega Study,” research in progress.

Page updated

Google Sites

Report abuse