Yuqi Guo

Welcome to my website! 

I am a Ph.D. candidate in marketing at Tilburg University. 

My research interests lie in ethical consumption and consumer well-being. Many of my research ideas stem from personal experiences and observations in the marketplace, which I translate into theoretically grounded questions and empirical studies. 

1. In the first stream of research, I investigate the drivers and barriers of prosocial and pro-environmental behaviors.

2. In another line of inquiry, I study how consumption experiences unfold over time and how they can promote sustained happiness. 

I employ a range of methods to address my research questions, including lab/ field experiments, secondary data analysis, choice-based conjoint, experience sampling method, text analysis, and structural equation modeling.  

[CV] [Linkedin] [Tilburg University Page]